The default heuristic
The premise of this heuristic is that when the cost of acquiring new information is high and the consequence of deviating from a default choice is low, sticking with the default will likely be the optimal choice.
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The premise of this heuristic is that when the cost of acquiring new information is high and the consequence of deviating from a default choice is low, sticking with the default will likely be the optimal choice.
Last updated